Hi Friends, Now I share something about Search Engine Optimization.
Search Engine Optimization
SEO Stands for Search Engine Optimization. SEO improves the volume and quality of traffic to a web site from search engines. On the other hand, Search Engine Optimization refers to the collection of techniques and practices that permit a site to get more traffic from search engines (Yahoo, Google and Microsoft). Conceptually, there are two ways of doing SEO. These are:
This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc.
This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.
A website is not fully optimized for search engines except both on and off-page SEO. Before starting SEO, you should have a good knowledge about the following:
Before starting optimization of your site, you must have to know which terms you want to target. You may choose 3 or 4 keywords which will help you for better SEO. You can get this from here-Google Adwords
Estimate how much search traffic a specific keyword receives each month. You can get this from here- Google Adwords External Tool
keyword density means the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words; the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. So, the optimum value for keyword density is 5-7%.
keyword plays a significant role to increase the page rank. The closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.
Content is the meat and bones of your Web site. Content is the King. It’s all the information your Web site contains, not just the words but also the Engagement Objects (the images, videos, audio, interactive technologies and so on that make up the visual space).
Page Rank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, it is also a good indicator of which sites you should spend your most time trying to get links from. Install the Google Toolbar to find out.
The quality of anchor text plays an important role in ranking your pages for specific keywords, especially competitive ones. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I am a SEO operator ." Here "SEO" is anchor text for the link.
Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity. Inbound linking (also called back links) is perhaps the most well known and often discussed of the link structure elements in search engine optimization. These back links are the links that point into your site from an outside Website.
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